A weekly-ish email to my internet friends


Post-Cool Normcore

Muji, noses and medium dot com.

Written by dominik on

Hello internet friends,

so, we got through another one of those again. I hope you had a nice one.


I’m quite a big fan of Muji. Almost every time I was in town in Düsseldorf I made sure I at least looked at their window display, it is just always very pleasing. (These days the closest Muji is in Paris, which seems a bit excessive, trip-wise, just for some window shopping.)

Muji, with its lack of logos, represents post-cool, normcore Japan, which is, of course, a fetishized version of Japanese culture—serene and neat and proper.

Turns out Muji is growing pretty fast, trying to stay calm while taking over the world.


I use Spotify’s “Discover Weekly” playlist on my Sonos as alarm clock and let me tell you: it’s not always “so damn good.”
But it is pretty good often enough, so I’ll probably keep doing that.


And by “erm” I probably mean “same.” How else am I supposed to use the watch when my right hand is busy fondling using the phone?


If you just want to write something on the internet without much hassle you can probably do worse than medium dot com. I quite like it, too – it’s nice as a platform and there are a lot of things the people there do right. But when the founder says that “we” basically only need Facebook and Medium, he might not be all that right.
I’ll still re-publish all these emails over there – but, well, no. The web will still be happily being published on when Medium is long gone and forgotten.


If you want to read a bit more, here we go:


That was it for 2015, see you all next year.